Q1: In what way does your media product use, develop or challenge forms and conventions of real media products? My music video is typical of the Ska genre because I have used fast cuts/edits to connote chaos and mayhem, I have also used run down urban locations for our filming which famous Ska bands such as madness use to help connect with the audience to show them that they are just like them and that it is still a part of their work. I have challenged the Ska genre by with some of the shots I have slowed them down to make them seem dramatic and deep which is more commonly associated with the Rock or Metal genre. We Ha
ve used some elements from some of Madness’s videos such as their famous walk. 
For my Music video we looked at “Goodwin’s Theory” on the conventions of music videos and we used some aspects of it such as showing a “relationship between lyrics and visuals” this helps the audience to understand what is going on and we have also cut the shots to the beat of the music this is “A relationship between the music and the visuals”. We have not used voyeurism because we felt that it did not fit in with the genre but there are traces of it in there. We have used many close ups of the lead singer because this helps the audience to connect with the artist. The demographic of our target audience is teenagers of either sex, our target audience are also likely to spend a lot of time on social network sites (Facebook, Myspace) and they are also likely to subscribe to magazines such as “Distorted Magazine“. Our “Ideal” audience are likely to not have a full time job and just generally like to hang about with their friends and not have to many responsibilities this is why we have shots of the band members just messing around and laughing. Our music video is Representing youth as not serious , no direction in life it also shows them as being alienated in their group from the rest of the world this is also am aspect in the film “This is England” this film is about a group of friends who are typical of the Ska genre in the 80’s and we have used this film for inspiration for shots and some aspects of the costumes and of course the locations. In my music video we have created our own costumes but have included parts of typical Ska clothing such as boots, trilbies plain black suites with black skinny ties. We got this idea from watching other music videos from similar artists such as “Madness, Reel Big Fish and The Specials” who have all put there own twist on the Ska genre. In my print productions I have developed forms and conventions from the Ska genre by mixing it with aspects from acoustic music. I researched other Ska bands album covers such as “Madness, Reel Big Fish and 
The Specials” and realised that they are all either plain black and white or are vibrant with an array of eye catching colours. The w
ay I have added an acoustic twist on my panels for my print productions are I have given them a grainy effect which is something you don’t find in the Ska genre because in Ska it is always about one extreme or the other there is no middle. I have challenged conventions of the Ska genre by not including just plain black and white and I also haven’t gone for bright colours I have gone in the middle which is a bit of a risk but my feedback showed that it was a risk that paid off.
ve used some elements from some of Madness’s videos such as their famous walk. 
For my Music video we looked at “Goodwin’s Theory” on the conventions of music videos and we used some aspects of it such as showing a “relationship between lyrics and visuals” this helps the audience to understand what is going on and we have also cut the shots to the beat of the music this is “A relationship between the music and the visuals”. We have not used voyeurism because we felt that it did not fit in with the genre but there are traces of it in there. We have used many close ups of the lead singer because this helps the audience to connect with the artist. The demographic of our target audience is teenagers of either sex, our target audience are also likely to spend a lot of time on social network sites (Facebook, Myspace) and they are also likely to subscribe to magazines such as “Distorted Magazine“. Our “Ideal” audience are likely to not have a full time job and just generally like to hang about with their friends and not have to many responsibilities this is why we have shots of the band members just messing around and laughing. Our music video is Representing youth as not serious , no direction in life it also shows them as being alienated in their group from the rest of the world this is also am aspect in the film “This is England” this film is about a group of friends who are typical of the Ska genre in the 80’s and we have used this film for inspiration for shots and some aspects of the costumes and of course the locations. In my music video we have created our own costumes but have included parts of typical Ska clothing such as boots, trilbies plain black suites with black skinny ties. We got this idea from watching other music videos from similar artists such as “Madness, Reel Big Fish and The Specials” who have all put there own twist on the Ska genre. In my print productions I have developed forms and conventions from the Ska genre by mixing it with aspects from acoustic music. I researched other Ska bands album covers such as “Madness, Reel Big Fish and 
The Specials” and realised that they are all either plain black and white or are vibrant with an array of eye catching colours. The w
ay I have added an acoustic twist on my panels for my print productions are I have given them a grainy effect which is something you don’t find in the Ska genre because in Ska it is always about one extreme or the other there is no middle. I have challenged conventions of the Ska genre by not including just plain black and white and I also haven’t gone for bright colours I have gone in the middle which is a bit of a risk but my feedback showed that it was a risk that paid off.
Reflecting basic understanding of the genre with some useful references to the dress code of similar bands and artists. There is a lack of confidence though with understanding some aspects of the genre, for example you claim that the grainy tone is not associated with the genre – this is not accurate, 1950’s footage of Jamaicans who brought Ska to the UK is very grainy indeed thus any artists utilizing this visual style will be paying tribute to the roots of the genre. Useful references to the target audience.
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